Jonathan Ferrell · Chief AI Officer at Cuantico · AI keynote speaker

From business problem to working product.

Jonathan Ferrell is the Chief AI Officer at Cuantico and the Founder of AutomatedLO, a free community where loan officers build AI systems in the open. He has worked in mortgage since 2011 and is a keynote speaker on practical AI for mortgage and real estate teams. He is a HighLevel Gold SaaSPRENEUR Award winner, 2024, 2025 and 2026.

Chief AI Officer at CuanticoFounder of AutomatedLO
Jonathan Ferrell in conversation.
Strategy. Development. Delivery.Business context, all the way through the build.
Chief AI Officer at CuanticoFounder, AutomatedLOIn mortgage since 2011HighLevel Gold SaaSPRENEUR Award winner, 2024, 2025 and 2026

Selected work

The work makes it real.

Products and systems built around the way people actually work.

View the portfolio
AutomatedRE · Property website
Actual AutomatedRE property website output with sample property photography, details and agent profile.
Branded listing flyer generated by AutomatedRE using fictional demonstration content.

Real estate · Software product

AutomatedRE

One property. A connected marketing workflow.

Property details and photos become branded flyers and a dedicated listing website. Agent profiles and office branding stay ready for the next property.

My role Product developer

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Quote EngineFrom preparation to handoff
  1. 01Review inputs
  2. 02Prepare quote
  3. 03Save proposal
  4. 04CRM handoff
Workflow overview · Not a live application or borrower record

Mortgage · Private client application

Quote Engine

A quoting tool becomes a connected workflow.

An application around an existing mortgage pricing tool, connecting quote preparation, saved proposals, officer workflows, and CRM handoff.

My role Application & workflow development

Explore Quote Engine

How I can help

Better technology starts
with the right problem.

An idea to build. A workflow to fix. A team that needs a practical plan.

01

Custom software & products

Turn it into an application built around your users, your business, and the work that needs to happen.

Explore this service
02

AI & workflow automation

Connect your CRM, your communication tools, and your workflows. Apply AI where it is useful, with people in control where it matters.

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03

Technology strategy & delivery

Translate the operational problem into a prioritized roadmap, choose the right approach, and connect the plan to implementation.

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Keynotes & training

Your audience doesn't need more AI hype. They need a plan for Monday.

I speak to mortgage, real estate and small business rooms about AI that does real work. Every talk is built on systems I already run in my own business, so nothing on stage is theory. Your audience leaves with a plan they can use on Monday. Most recently, I gave the La Comunidad keynote in Riverside on Oct 8, 2026, hosted by Grant LaViale and the Southern California Movement Mortgage Team.

Jonathan Ferrell leading a practical workshop on AI.

The person behind the work

I learned the business.
Then I built the software.

My background started in mortgage lending, from originating loans to running a branch. Today I combine that operational experience with technology leadership and hands-on development.

I can work through the business problem with you and the technical decisions with your team. That connection is where I do my best work.

More about me

Speaking

In the room, and on the award stage.

Recent talks and HighLevel Gold SaaSPRENEUR Award, 2024, 2025 and 2026.

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Jonathan Ferrell speaking on stage beside a presentation screen, with an audience member seated in the foreground.
Speaking at a realtor event
Jonathan Ferrell presenting to a ballroom audience seated at round tables, with a presentation screen at the front of the room.
Speaking at a realtor event
Jonathan Ferrell speaking at the front of a conference room next to a presentation screen, with attendees seated at a table in the foreground.
PlanRight Medicare Conference
Jonathan Ferrell holding a HighLevel SaaSPRENEUR Gold 2024 award plaque.
His first HighLevel award: SaaSPRENEUR Gold, 2024.
Jonathan Ferrell on stage at a HighLevel Level Up event, standing with three others beside an award plaque on a LEVELUP podium.
On stage at HighLevel Level Up

From idea to implementation

The strategy and the build belong together.

A good idea is only the beginning. I work through the business problem, the product decisions, and the implementation so the result is something your team can use.

  1. 01

    Understand the work.

    Start with the people, the bottleneck, and the business outcome. Not a tool shopping list.

  2. 02

    Define the right build.

    Agree on scope, priorities, dependencies, and what a successful handoff should look like.

  3. 03

    Build, test, put it to work.

    Make the workflow tangible, review it together, and prepare the team to use it.

Before we talk

Questions people ask about Jonathan Ferrell

More about working together
Who is Jonathan Ferrell?

Jonathan Ferrell is the Chief AI Officer at Cuantico and the Founder of AutomatedLO, a free community where loan officers build AI and automation systems in the open. He has worked in mortgage since 2011, speaks on practical AI for mortgage and real estate teams, and is a HighLevel Gold SaaSPRENEUR Award winner, 2024, 2025 and 2026.

What kinds of projects does Jonathan Ferrell take on?

Jonathan takes on custom software, internal tools, customer portals, AI applications and CRM workflows. The best starting point is a specific business problem or a product idea with a clear audience. You don't need a finished technical brief. Bring the problem and the tools you use today, and the first call settles scope and fit.

Does Jonathan Ferrell speak at conferences and events?

Yes. Jonathan Ferrell gives keynotes, breakout sessions and workshops on practical AI for mortgage, real estate and small business audiences. Every talk is built on systems he runs in his own business, and attendees leave with a plan they can use on Monday. Speaker inquiries go through the form at jonathanferrell.com/speaking.

What is AutomatedLO?

AutomatedLO is a free community for loan officers, founded by Jonathan Ferrell, where members build AI and automation systems in the open. The focus is real systems loan officers can use, like lead follow-up, not theory. Learn more at AutomatedLO.com.

How can loan officers use AI?

The biggest win for most loan officers is follow-up: answering new leads fast, staying in touch with past clients, and bringing old database contacts back to life. Jonathan teaches loan officers to hand those repeatable jobs to AI so they can spend their time on borrowers and referral partners. Relationships stay human. The busywork does not have to.

Let’s build something useful

Tell me what
you want to change.

A product idea, a workflow that needs work, or an AI project that needs a clear direction. Let’s talk it through.

Book a 15-minute discovery call. We’ll discuss the problem, the fit, and the next step.

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